5+1 Emails to Send Right Away and SELL Your Newest Product or Service

Got a product or a service you want to launch? A contact list? Great! Let’s get your product launched with an easily customizable email sequence.

My very best story-based emails are yours to send right away. To create them I’ve relied on:

• 15+ years of experience
• Millions generated for my clients through copywriting
• Hundreds of tests, tweaks, and re-writes
• Storytelling as a powerful non-sleazy sales technique

This means that your time investment will only be 45 seconds* (per email)

*Seriously, I timed it! It’s how long it took me to copy each email, add my own specifics, paste it into ConvertKit, and hit Send.

What’s Inside the Ready-to-Send Launch Email Sequence?

You’ll get 5 (+1 bonus) pre-written emails that you can simply paste into your email marketing solution, add your own (brand) name, change a few minor details and send them on their merry way.

I designed these emails as a sequence to help you sell a new product, a new service, or a new feature. You’ll get:

• A full 5+1 email sequence designed to convert
• Subject lines for each email 
• Clearly signaled placeholders so you can change brand names, add a discount, or anything else to make them your own.

BONUS: Craft Your Own Drool-Inducing Subject Lines

What if YOU could write better subject lines?

This email sequence is great (there, I’ve indelicately said it), but you can’t live off it forever. You might be able to reuse some of it for another launch, but that’s about it.

As a bonus for buying the email sequence, you will also get my 6 rules to craft your own subject lines that make your open rate soar. I promise it’s not the usual “keep it short and create urgency” bit.

It’s something to really help you stand out from the crowd.

Who Are These Emails Suitable for?

You’ll get a bang for your buck if your business is:

• A SaaS/XaaS
• A coaching, training, or course-selling organization 
• An eCommerce
• An NGO/a nonprofit
• A startup

Will They Match My Brand’s Tone of Voice?

They’ll be a match made in heaven if your tone of voice is friendly, funny, and lighthearted. These emails have a VERY friendly tone of voice. Nothing inappropriate, of course, but they are far from being stiff and stern. 

(Pro tip: this page is a good indication of what you’ll find in the emails in terms of tone of voice.)

A few other things you need to know:

• The emails in the sequence are long-form, with an average of 250+ words per email.
• Storytelling is their key attribute.
• Easy to adapt — you can easily delete paragraphs, change sign-offs, and more. I advise against it but change if you must.

What Do I Need to Add to these Emails?

Very little, really. Just four things* I’m sure you already have handy (if not, don’t send these emails yet):

• Your business name
• Your product, service, or new feature list of specifications
• An elevator pitch or unique value proposition for your product, service, or new feature
• A (human) name to sign off these emails

That’s it! My copy will do the rest.

Don’t Buy These Emails If

…your organization has an all-business, serious, stern tone of voice. This email sequence is conversational, fun, and engaging. A few jokes may have also been cracked (all in good taste, though). 

If you typically end your emails with “Sincerely yours”, this may not be for you. Unless you want to try a new approach — in which case, I salute you! Testing = marketing success!